Parkway Medical Center Relaunch
Sometimes a community needs to be reminded that they have a little gem of a hospital. Research showed the community had forgotten Parkway. The hospital said, “Make us stand out.” They needed something different, so we repositioned them with a campaign that juxtaposed healthy patients with iconic healthcare images. A robust public relations campaign developed by our partner ran concurrently. We had postive news stories. Volumes and revenues went up. We had happy employees. We had a hospital and its community connected once again.
Services: Advertising, Collateral, Print, Public Relations, Web