Piedmont Medical Center
More time with the people we love. That was the campaign theme used to strengthen the heartbeat of a cardiac program after the cardiac team relocated to a competitor. The campaign reassured the community that Piedmont was not closing their heart program but would be continuing their tradition of quality heart care. The emotional appeal highlighted heart warming moments of life across all media channels including newspaper, magazine, billboard, radio, web banners, and heart website.
Services: Advertising, Collateral, Print, Web