How do you launch a heart program from scratch in a vital community hospital? You bring in good heart surgeons and build a campaign to remind the community of the long history of quality care delivered by RMC. The paid marketing consisted of tv, print, and web. The PR component was built around facility events for local officials, community influencers, and the press. The new surgeons made the rounds of local community groups. Nothing is more rewarding than building a successful program from the ground up.
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