How do you market a neighborhood hospital competing with the majors downtown? You market by highlighting their biggest assest, a large and caring staff. A caring-for-neighbors campaign was built that reconfirmed the long standing affection between the hospital staff and the community. Staff featured in the ads were nominated by their team members resulting in total staff buy in. Happy staff meant happy patients. The ads, banners, and billboards led to conversations between staff and neighbors in the community. Conversation turned into higher visibility for the hospital.
Services: Advertising, Collateral, Web